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In 1973, Richard Novak, Doug Haut, and Jay Shuirman were three surfer friends struggling to sell their surfing products until they decided to incorporate the skating community into their business model. Since this decision, Santa Cruz has been leading the skating community in innovative designs in such products like their River Road Wheels. These wheels incorporated the world’s first precision ball bearings within the design. This design is one example of Santa Cruz being at the forefront of skating innovation.


The Santa Cruz team is one of the most skilled manufacturers in the skating industry. However, unlike many other skating brands, Santa Cruz has solidified itself in the fashion industry with there iconic skate clothing for both men and women.

Santa Cruz offers unique designs in all their products, from tees, sweatshirts, jackets, and pants to brand accessories such as socks and sunglasses.


Santa Cruz offers a wide selection of skating products in all shapes and sizes. One such example is the variety of deck/board types that come in distinct and unique designs. Santa Cruz offers your standard decks, Reissues decks, Complete boards and cruiser boards.

To add an even greater flare to your deck, look at Santa Cruz’s unique slime ball design wheels that will let everyone know you are repping Santa Cruz.


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